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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Launching a new product (or completely overhauling an existing one) will have a big impact on your organization.

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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Clean-Energy Groups Unite on Social Media Campaign

Associations Now

To spotlight this statistic, eight clean-energy groups banned together and organized a one-day social media campaign—#CleanEnergyJobs —on February 22 to raise awareness about the availability of well-paying jobs in the sector. Of those, nearly 2 million worked to make more energy-efficient buildings, appliances, and products.

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Social Media Roundup: Boost Your Summer Workflow

Associations Now

Stay productive with a simple tip or two. Learn how to stay focused at the office, and more, in today’s Social Media Roundup. –> 9 Tips For Boosting Productivity At Work This Summer: [link] via @forbes #eventprofs #dctech. — Social Tables (@socialtables) July 1, 2013. Work Hard, Play Harder.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

64% of users are more likely to purchase a product online after watching a video. Product Videos Product videos educate prospects in a compelling way that quickly builds trust and interest. We used creativity and some humor to capture the essence of the product in a short video. hours per week in 2018.

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You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. I love Twitter.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas.